Broker comparison

AJ Bell vs.
Smartbroker+

Which broker fits your needs?

Platforms, products and fees side by side.

Updated: October 2026

See comparison

Summary

Your goal decides.

AJ Bell has a higher rating of 4.2/5 compared to Smartbroker+ (4.1/5). Smartbroker+ is BaFin-regulated, while AJ Bell is supervised by FCA. AJ Bell has been in the market since 1995, making it the more experienced provider.

UK investment broker with low costs and broad fund offering

Low-cost trading with access to all German exchanges

At a glance

The key differences

Criterion
PlatformsAJ Bell App, AJ Bell WebSmartbroker+ App, Smartbroker+ Web
Product typesStocks, ETFs, Funds, Bonds, Investment TrustsStocks, ETFs, Funds, Bonds, Derivatives
Options tradingNoNo, no options trading
Fee model£5 per trade (11+ trades: £3.50), custody fee 0.25%€0 at gettex (from €500) or from €4 at other exchanges
Minimum deposit0 £0 €
RegulationFCABaFin
More informationDetailsDetails

Platforms

AJ Bell

AJ Bell App, AJ Bell Web

Smartbroker+

Smartbroker+ App, Smartbroker+ Web

Product types

AJ Bell

Stocks, ETFs, Funds, Bonds, Investment Trusts

Smartbroker+

Stocks, ETFs, Funds, Bonds, Derivatives

Options trading

AJ Bell

No

Smartbroker+

No, no options trading

Fee model

AJ Bell

£5 per trade (11+ trades: £3.50), custody fee 0.25%

Smartbroker+

€0 at gettex (from €500) or from €4 at other exchanges

Minimum deposit

AJ Bell

0 £

Smartbroker+

0 €

Regulation

AJ Bell

FCA

Smartbroker+

BaFin

More information

AJ Bell

Details

Smartbroker+

Details

Product access and costs depend on market, account and permissions.

Detailed comparison

Comparing fees

Compare total costs, not just the order fee.

£5 per trade (11+ trades: £3.50), custody fee 0.25%

Published fee
£5 per trade (11+ trades: £3.50), custody fee 0.25%
Minimum deposit
0 £
Spread figure
Stocks from £5.00 per trade, funds from £1.50 per regular savings, 0.25% p.a. custody fee
See terms at provider

€0 at gettex (from €500) or from €4 at other exchanges

Published fee
€0 at gettex (from €500) or from €4 at other exchanges
Minimum deposit
0 €
See terms at provider

The relevant costs depend on market, currency, order size and trading style.

Execution quality

Order type, venue and liquidity affect execution.

Check the provider’s execution policy and available order types for your account.

Provider information

Check the provider’s execution policy and available order types for your account.

Provider information

Product range

StocksETFsFundsBondsInvestment Trusts
StocksETFsFundsBondsDerivatives

Categories come from broker profiles. Check specific markets and permissions before deciding.

Trading platforms

AJ Bell App · AJ Bell Web

AJ Bell offers a web platform and a mobile app for iOS and Android. The platform enables trading of stocks, funds, ETFs, and bonds. It provides portfolio overviews, charting features, fund search tools, and performance reports. The user interface is functional and clearly designed, though it appears somewhat more traditional compared to neobrokers.

Explore platform

Smartbroker+ App · Smartbroker+ Web

Smartbroker+ offers its customers the Smartbroker+ App and the Smartbroker+ Web platform. Both interfaces are designed for simple and fast order placement. The app enables mobile trading with real-time price data, watchlists, and portfolio overview. The web platform offers advanced chart analysis functions and detailed order masks. Various order types such as limit, stop, and market orders are supported. The platform is continuously being developed and enhanced with new features.

Explore platform

Regulation & security

Regulation does not prevent market losses. The relevant authority depends on the contracting entity.

Your investor profile

Who might it suit?

UK investment broker with low costs and broad fund offering

  • Low trading fees for frequent trading
  • Publicly traded company (FTSE 250)
  • Wide selection of funds and ETFs
  • Custody fee on fund holdings
  • Platform less modern than neobrokers

Low-cost trading with access to all German exchanges

  • €0 order fee at gettex from €500
  • Access to all German exchanges
  • Wide range of savings plans
  • No options trading
  • Platform still evolving

Find the broker that fits

AJ Bell oder Smartbroker+?

Side by side. Decided with knowledge.

See the differences that matter, and the Academy lessons that explain them.

VS
  • Fees
  • Platform
  • Regulation
  • Matching lessons
Two brokers. Many options. Your call.
Open The Dealing Room

Your questions

Frequently asked questions

How do fees differ between AJ Bell and Smartbroker+?
AJ Bell: £5 per trade (11+ trades: £3.50), custody fee 0.25%. Smartbroker+: €0 at gettex (from €500) or from €4 at other exchanges. Compare total costs for the specific market, product, currency and order size in the current fee schedule.
Which broker offers more products: AJ Bell or Smartbroker+?
AJ Bell offers Stocks, ETFs, Funds, Bonds, Investment Trusts. Smartbroker+ offers Stocks, ETFs, Funds, Bonds, Derivatives.
How are AJ Bell and Smartbroker+ regulated?
The broker profiles list FCA for AJ Bell and BaFin for Smartbroker+. Your account's contracting entity determines the applicable oversight and protection rules; check its current disclosures.
Is AJ Bell or Smartbroker+ better for beginners?
AJ Bell lists a 0 £ minimum deposit and offers AJ Bell App, AJ Bell Web. Smartbroker+ lists 0 € and offers Smartbroker+ App, Smartbroker+ Web. Compare usability, available products and costs for your intended use.
AJ Bell vs Smartbroker+: Which broker is better overall?
The choice between AJ Bell (4.2/5, 1100 reviews) and Smartbroker+ (4.1/5, 890 reviews) depends on your needs. AJ Bell: UK investment broker with low costs and broad fund offering. Smartbroker+: Low-cost trading with access to all German exchanges.

Your next step

Your next step