Broker comparison

AJ Bell vs.
Freetrade

Which broker fits your needs?

Platforms, products and fees side by side.

Updated: October 2026

See comparison

Summary

Your goal decides.

AJ Bell has a higher rating of 4.2/5 compared to Freetrade (3.9/5). AJ Bell offers 5 instrument types, while Freetrade offers 4. AJ Bell has been in the market since 1995, making it the more experienced provider. On spreads, AJ Bell offers Stocks from £5.00 per trade, funds from £1.50 per regular savings, 0.25% p.a. custody fee, while Freetrade offers £0 commission (Basic), FX conversion 0.99% (Basic), 0.59% (Standard), 0.39% (Plus).

UK investment broker with low costs and broad fund offering

UK neobroker with commission-free stock trading

At a glance

The key differences

Criterion
PlatformsAJ Bell App, AJ Bell WebFreetrade App
Product typesStocks, ETFs, Funds, Bonds, Investment TrustsStocks, ETFs, REITs, SPACs
Options tradingNoNo
Fee model£5 per trade (11+ trades: £3.50), custody fee 0.25%£0 commission, 0.45% FX fee for non-GBP stocks
Minimum deposit0 £0 £
RegulationFCAFCA
More informationDetailsDetails

Platforms

AJ Bell

AJ Bell App, AJ Bell Web

Freetrade

Freetrade App

Product types

AJ Bell

Stocks, ETFs, Funds, Bonds, Investment Trusts

Freetrade

Stocks, ETFs, REITs, SPACs

Options trading

AJ Bell

No

Freetrade

No

Fee model

AJ Bell

£5 per trade (11+ trades: £3.50), custody fee 0.25%

Freetrade

£0 commission, 0.45% FX fee for non-GBP stocks

Minimum deposit

AJ Bell

0 £

Freetrade

0 £

Regulation

AJ Bell

FCA

Freetrade

FCA

More information

AJ Bell

Details

Freetrade

Details

Product access and costs depend on market, account and permissions.

Detailed comparison

Comparing fees

Compare total costs, not just the order fee.

£5 per trade (11+ trades: £3.50), custody fee 0.25%

Published fee
£5 per trade (11+ trades: £3.50), custody fee 0.25%
Minimum deposit
0 £
Spread figure
Stocks from £5.00 per trade, funds from £1.50 per regular savings, 0.25% p.a. custody fee
See terms at provider

£0 commission, 0.45% FX fee for non-GBP stocks

Published fee
£0 commission, 0.45% FX fee for non-GBP stocks
Minimum deposit
0 £
Spread figure
£0 commission (Basic), FX conversion 0.99% (Basic), 0.59% (Standard), 0.39% (Plus)
See terms at provider

The relevant costs depend on market, currency, order size and trading style.

Execution quality

Order type, venue and liquidity affect execution.

Check the provider’s execution policy and available order types for your account.

Provider information

Check the provider’s execution policy and available order types for your account.

Provider information

Product range

StocksETFsFundsBondsInvestment Trusts
StocksETFsREITsSPACs

Categories come from broker profiles. Check specific markets and permissions before deciding.

Trading platforms

AJ Bell App · AJ Bell Web

AJ Bell offers a web platform and a mobile app for iOS and Android. The platform enables trading of stocks, funds, ETFs, and bonds. It provides portfolio overviews, charting features, fund search tools, and performance reports. The user interface is functional and clearly designed, though it appears somewhat more traditional compared to neobrokers.

Explore platform

Freetrade App

Freetrade offers a mobile app for iOS and Android as its primary trading platform. The app features a minimalist design with emphasis on ease of use. Users can buy stocks and ETFs, manage watchlists, and track their portfolio. Basic charting features are available, but professional analysis tools are absent. A web version is not a priority.

Explore platform

Regulation & security

Regulation does not prevent market losses. The relevant authority depends on the contracting entity.

Your investor profile

Who might it suit?

UK investment broker with low costs and broad fund offering

  • Low trading fees for frequent trading
  • Publicly traded company (FTSE 250)
  • Wide selection of funds and ETFs
  • Custody fee on fund holdings
  • Platform less modern than neobrokers

UK neobroker with commission-free stock trading

  • No commissions on UK stocks
  • ISA account available (tax-free in UK)
  • User-friendly app
  • Mainly focused on UK market
  • FX fees for international stocks

Find the broker that fits

AJ Bell oder Freetrade?

Side by side. Decided with knowledge.

See the differences that matter, and the Academy lessons that explain them.

VS
  • Fees
  • Platform
  • Regulation
  • Matching lessons
Two brokers. Many options. Your call.
Open The Dealing Room

Your questions

Frequently asked questions

How do fees differ between AJ Bell and Freetrade?
AJ Bell: £5 per trade (11+ trades: £3.50), custody fee 0.25%. Freetrade: £0 commission, 0.45% FX fee for non-GBP stocks. Compare total costs for the specific market, product, currency and order size in the current fee schedule.
Which broker offers more products: AJ Bell or Freetrade?
AJ Bell offers Stocks, ETFs, Funds, Bonds, Investment Trusts. Freetrade offers Stocks, ETFs, REITs, SPACs.
How are AJ Bell and Freetrade regulated?
The broker profiles list FCA for AJ Bell and FCA for Freetrade. Your account's contracting entity determines the applicable oversight and protection rules; check its current disclosures.
Is AJ Bell or Freetrade better for beginners?
AJ Bell lists a 0 £ minimum deposit and offers AJ Bell App, AJ Bell Web. Freetrade lists 0 £ and offers Freetrade App. Compare usability, available products and costs for your intended use.
AJ Bell vs Freetrade: Which broker is better overall?
The choice between AJ Bell (4.2/5, 1100 reviews) and Freetrade (3.9/5, 550 reviews) depends on your needs. AJ Bell: UK investment broker with low costs and broad fund offering. Freetrade: UK neobroker with commission-free stock trading.
How do spreads compare between AJ Bell and Freetrade?
AJ Bell offers typical spreads of Stocks from £5.00 per trade, funds from £1.50 per regular savings, 0.25% p.a. custody fee. Freetrade offers £0 commission (Basic), FX conversion 0.99% (Basic), 0.59% (Standard), 0.39% (Plus). Tighter spreads reduce trading costs especially for active trading.

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