Ally Invest$0 commission on stocks and ETFs, options $0.50 per contract
- Published fee
- $0 commission on stocks and ETFs, options $0.50 per contract
- Minimum deposit
- 0 $
Broker comparison
Ally Invest vs.
E*TRADE
Which broker fits your needs?
Platforms, products and fees side by side.
Updated: October 2026
See comparisonAlly Invest
E*TRADEVS
Summary
Your goal decides.
E*TRADE has a higher rating of 4.3/5 compared to Ally Invest (4/5). E*TRADE has been in the market since 1982, making it the more experienced provider. Execution speed: Ally Invest ~40 ms (Smart Order Routing, integrated Ally Bank), E*TRADE ~40 ms (Power E*TRADE Routing).
Ally InvestUS online broker with commission-free trading and integrated banking
E*TRADEEstablished US broker by Morgan Stanley with strong options platform
At a glance
The key differences
| Criterion | Ally Invest | E*TRADE |
|---|---|---|
| Platforms | Ally Invest Web, Ally Invest App | E*TRADE Web, Power E*TRADE, E*TRADE App |
| Product types | Stocks, ETFs, Options, Bonds, Mutual Funds, Forex | Stocks, ETFs, Options, Bonds, Mutual Funds, Futures |
| Options trading | Yes, options from $0.50 per contract | Yes, comprehensive options trading with Power E*TRADE |
| Fee model | $0 commission on stocks and ETFs, options $0.50 per contract | $0 commission on stocks and ETFs, options $0.65 per contract ($0.50 for 30+ trades) |
| Minimum deposit | 0 $ | 0 $ |
| Regulation | SEC/FINRA | SEC/FINRA |
| More information | Details | Details |
Platforms
Ally Invest
Ally Invest Web, Ally Invest App
E*TRADE
E*TRADE Web, Power E*TRADE, E*TRADE App
Product types
Ally Invest
Stocks, ETFs, Options, Bonds, Mutual Funds, Forex
E*TRADE
Stocks, ETFs, Options, Bonds, Mutual Funds, Futures
Options trading
Ally Invest
Yes, options from $0.50 per contract
E*TRADE
Yes, comprehensive options trading with Power E*TRADE
Fee model
Ally Invest
$0 commission on stocks and ETFs, options $0.50 per contract
E*TRADE
$0 commission on stocks and ETFs, options $0.65 per contract ($0.50 for 30+ trades)
Minimum deposit
Ally Invest
0 $
E*TRADE
0 $
Regulation
Ally Invest
SEC/FINRA
E*TRADE
SEC/FINRA
Product access and costs depend on market, account and permissions.
Detailed comparison
Comparing fees
Compare total costs, not just the order fee.
Ally InvestE*TRADE$0 commission on stocks and ETFs, options $0.65 per contract ($0.50 for 30+ trades)
- Published fee
- $0 commission on stocks and ETFs, options $0.65 per contract ($0.50 for 30+ trades)
- Minimum deposit
- 0 $
The relevant costs depend on market, currency, order size and trading style.
Execution quality
Order type, venue and liquidity affect execution.
Ally InvestCheck the provider’s execution policy and available order types for your account.
Provider informationE*TRADECheck the provider’s execution policy and available order types for your account.
Provider informationProduct range
Ally InvestStocksETFsOptionsBondsMutual FundsForex
E*TRADEStocksETFsOptionsBondsMutual FundsFutures
Categories come from broker profiles. Check specific markets and permissions before deciding.
Trading platforms
Ally InvestAlly Invest Web · Ally Invest App
Ally Invest offers trading through Ally Invest Web and the Ally Invest App. The web platform provides order placement, portfolio overview, charting tools, and access to stock, options, and Forex trading in a unified interface. The mobile app enables trading and account management on the go with integration to the Ally Bank savings account. Both platforms are clearly designed but offer fewer advanced analysis tools than platforms from Fidelity or E*TRADE.
Explore platformE*TRADEE*TRADE Web · Power E*TRADE · E*TRADE App
E*TRADE offers three trading platforms: E*TRADE Web, Power E*TRADE, and the E*TRADE App. The web platform provides standard trading functions with research and educational resources. Power E*TRADE is the flagship, offering one of the best options platforms on the market with visual options chains, strategy builders, and real-time risk analysis. The mobile app combines elements of both platforms and enables trading of stocks, options, and futures on the go.
Explore platformRegulation does not prevent market losses. The relevant authority depends on the contracting entity.
Your investor profile
Who might it suit?
Ally InvestUS online broker with commission-free trading and integrated banking
- Commission-free stock and ETF trading
- Low options fees ($0.50 per contract)
- Integrated banking with savings account
- Only available for US customers
- Fewer research tools than Fidelity or Schwab
E*TRADEEstablished US broker by Morgan Stanley with strong options platform
- Power E*TRADE – excellent options platform
- Commission-free stock and ETF trading
- Part of Morgan Stanley – high security
- Only available for US customers
- International markets not available
Find the broker that fits
Ally Invest oder E*TRADE?
Side by side. Decided with knowledge.
See the differences that matter, and the Academy lessons that explain them.
VS
- Fees
- Platform
- Regulation
- Matching lessons
Two brokers. Many options. Your call.
Your questions
Frequently asked questions
How do fees differ between Ally Invest and E*TRADE?
Ally Invest: $0 commission on stocks and ETFs, options $0.50 per contract. E*TRADE: $0 commission on stocks and ETFs, options $0.65 per contract ($0.50 for 30+ trades). Compare total costs for the specific market, product, currency and order size in the current fee schedule.
Which broker offers more products: Ally Invest or E*TRADE?
Ally Invest offers Stocks, ETFs, Options, Bonds, Mutual Funds, Forex. E*TRADE offers Stocks, ETFs, Options, Bonds, Mutual Funds, Futures.
How are Ally Invest and E*TRADE regulated?
The broker profiles list SEC/FINRA for Ally Invest and SEC/FINRA for E*TRADE. Your account's contracting entity determines the applicable oversight and protection rules; check its current disclosures.
Is Ally Invest or E*TRADE better for beginners?
Ally Invest lists a 0 $ minimum deposit and offers Ally Invest Web, Ally Invest App. E*TRADE lists 0 $ and offers E*TRADE Web, Power E*TRADE, E*TRADE App. Compare usability, available products and costs for your intended use.
Ally Invest vs E*TRADE: Which broker is better overall?
The choice between Ally Invest (4/5, 1100 reviews) and E*TRADE (4.3/5, 1900 reviews) depends on your needs. Ally Invest: US online broker with commission-free trading and integrated banking. E*TRADE: Established US broker by Morgan Stanley with strong options platform.
Your next step
Your next step
Ally InvestUS online broker with commission-free trading and integrated banking
Open accountRead reviewE*TRADEEstablished US broker by Morgan Stanley with strong options platform
Open accountRead reviewKeep learning
Before you pick a broker
The guides worth reading before your first trade, whichever of the two you choose.